26 January Car Sale: Which Company Is Offering the Biggest Discount?

Every year, India’s Republic Day on 26 January brings massive discounts across industries, and the automobile sector is no exception. From hatchbacks and sedans to SUVs and electric cars, car manufacturers roll out festive offers to clear year-end inventory and boost new bookings. For buyers, this is the perfect time to purchase a new car at a reduced price with added benefits like cash discounts, exchange bonuses, corporate offers, and zero-down-payment schemes.

But one big question remains: Which company is offering the biggest discount in the 26 January car sale? In this article, we break down the top car brands, their maximum discounts, and which one truly gives you the best deal this Republic Day.

Why 26 January Is the Best Time to Buy a Car

Car brands treat Republic Day as a major sales event. The reasons are simple:

• Manufacturers want to clear previous-year stock.
• Dealers receive special festive incentives.
• Buyers are actively searching for value deals.
• Banks and NBFCs push attractive finance schemes.

As a result, customers enjoy hefty price cuts, free accessories, extended warranties, low interest rates, and exchange bonuses that are not available during regular months.

Top Car Companies Offering Republic Day Discounts in 2026

Here’s a comparison of major brands and the maximum discounts they usually offer around 26 January sales.

1. Maruti Suzuki – Up to ₹1.25 Lakh

Maruti Suzuki consistently leads festive sales. During the 26 January car sale, models such as Alto K10, Celerio, WagonR, Swift, Baleno, and Grand Vitara receive a mix of:

• Cash discounts
• Exchange bonuses
• Corporate offers

Some older variants even cross ₹1 lakh in total benefits. Maruti is especially popular among first-time buyers because of its low maintenance and high resale value.

2. Hyundai – Up to ₹1.5 Lakh

Hyundai is known for premium discounts during year-start sales. Popular models like i10 Nios, Aura, i20, Venue, Creta, Verna, and Tucson get:

• Cash benefits
• Loyalty bonuses
• Low-interest financing

Hyundai often touches ₹1.5 lakh on selected petrol and diesel variants, making it one of the most aggressive players in Republic Day deals.

3. Tata Motors – Up to ₹2 Lakh

Tata Motors stands out when it comes to SUV and EV discounts. Models like Tiago, Tigor, Nexon, Punch, Harrier, Safari, and electric cars such as Tiago EV, Tigor EV, and Nexon EV see massive festive reductions.

During previous 26 January sales, Tata has offered:

• Cash discounts
• Exchange offers
• Corporate benefits
• EV-specific incentives

Total benefits can go up to ₹2 lakh, especially on higher trims and electric models.

4. Mahindra – Up to ₹2.5 Lakh

Mahindra has emerged as a strong contender for the biggest Republic Day discounts, particularly on SUVs. Models like XUV300, Scorpio Classic, Bolero, XUV700, Thar, and Marazzo receive impressive offers.

In many dealerships:

• Discounts reach ₹2–2.5 lakh on select diesel variants
• Special finance schemes and exchange bonuses are included

Mahindra is often the top choice for buyers seeking rugged SUVs at reduced prices.

5. Kia – Up to ₹1.3 Lakh

Kia’s stylish lineup including Sonet, Seltos, Carens, and EV6 benefits from:

• Cash discounts
• Loyalty programs
• Dealer-level offers

Maximum benefits usually hover around ₹1–1.3 lakh, making Kia a good option for feature-rich cars at festive pricing.

6. MG Motor – Up to ₹2.5 Lakh

MG Motor frequently offers some of the highest Republic Day discounts. Cars like Astor, Hector, Hector Plus, ZS EV, and Comet EV often come with:

• Heavy cash discounts
• Exchange bonuses
• Corporate benefits
• Extended warranty offers

Total benefits can touch ₹2–2.5 lakh, especially on petrol SUVs and electric variants.

7. Honda – Up to ₹1.4 Lakh

Honda provides solid festive offers on Amaze, City, and Elevate. Republic Day benefits typically include:

• Cash discounts
• Exchange bonuses
• Loyalty offers

While not the highest, discounts of ₹1–1.4 lakh make Honda attractive for sedan lovers.

8. Skoda & Volkswagen – Up to ₹3 Lakh

If you are looking for the biggest discount of all, European brands often top the chart. Models like Skoda Slavia, Kushaq, Volkswagen Virtus, and Taigun see aggressive price cuts during Republic Day.

On select variants:

• Discounts can go as high as ₹2.5–3 lakh
• Additional exchange and corporate benefits apply

This makes Skoda and Volkswagen the brands offering the biggest discounts overall during the 26 January car sale.

Which Company Is Offering the Biggest Discount?

Based on festive sale trends:

Final Winner:

👉 Skoda & Volkswagen are offering the biggest discounts (up to ₹3 lakh) in the 26 January car sale.

However, the “best deal” depends on your budget and segment:

• Best budget deals: Maruti Suzuki, Tata
• Best SUV discounts: Mahindra, MG
• Best premium savings: Skoda, Volkswagen

Why Choose Republic Day Car Sale?

1. Maximum Savings

No other time in the year offers such deep discounts, exchange bonuses, and finance benefits together.

2. Low EMI & Zero Down Payment

Banks partner with dealers to provide reduced interest rates, long tenure loans, and zero-down-payment schemes.

3. Free Add-Ons

Expect free accessories, extended warranties, roadside assistance, and insurance benefits.

4. Stock Clearance Benefits

Dealers offer extra discounts on previous-year manufactured cars, giving buyers unbeatable prices.

Tips to Get the Best Republic Day Deal

• Visit multiple dealerships for the same brand
• Compare exchange values separately
• Ask for dealer-level discounts beyond official offers
• Book early in January for maximum choice
• Negotiate insurance and accessory costs

Conclusion

The 26 January Car Sale is the most rewarding time of the year for Indian car buyers. If your priority is the biggest discount, then Skoda and Volkswagen lead the market with offers reaching up to ₹3 lakh. Close behind are Mahindra and MG Motor, especially for SUV lovers. Meanwhile, brands like Tata, Hyundai, Maruti, Kia, and Honda provide strong value deals across every budget segment.

Whether you want a budget hatchback, a family SUV, or a premium sedan, Republic Day sales deliver unmatched savings. Do your research, compare dealership offers, and make the most of this once-a-year opportunity.

FAQs – 26 January Car Sale

Q1. Which car company gives the biggest discount on 26 January?

Answer: Skoda and Volkswagen usually offer the biggest discounts, going up to ₹3 lakh on select models.

Q2. Are Republic Day car discounts available nationwide?

Answer: Yes, offers are available across India, but the final discount may vary by dealership and city.

Q3. Can I get zero down payment during 26 January sales?

Answer: Yes, many brands and banks offer zero down payment, low EMI, and reduced interest rates.

Q4. Do electric cars also get Republic Day discounts?

Answer: Yes, brands like Tata, MG, and Hyundai provide special discounts on EVs along with government incentives.

Q5. Is it better to buy in January or wait for later months?

Answer: January is one of the best months due to stock clearance, festive offers, and financing benefits that are rarely matched later.