French car manufacturer Renault Cars is planning to focus on rural areas in India. To establish its presence in these areas, it has partnered with BLS e-Services.

In India, domestic and foreign car companies are now focusing on rural areas instead of urban areas. Till now, only domestic vehicle manufacturing companies Tata, Mahindra, Maruti, Honda and Hyundai used to sell cars in rural areas. Now foreign car manufacturing companies are also turning towards rural areas and are preparing a strategy to introduce products that will appeal to the people of this area. It is reported that French car manufacturer Renault India has partnered with BLS e-Services for the sale of cars in rural areas.

Partnership with BLS e-Services

According to media reports, French automobile manufacturer Renault India has partnered with tech-enabled digital services provider BLS e-Services to increase the availability and reach of its cars in rural India. According to a statement issued by the company, both the partners have signed an agreement to increase the reach of Renault’s 2024 range of Kwid, Triber and Kiger in the rural market.

Immense Possibilities in Rural India

Sudhir Malhotra, Vice Chairman (Sales and Marketing), Renault India, said that there is a lot of potential for us in rural India. With our collaboration with BLS e-Services, we aspire to expand our presence in these markets by introducing our made-in-India cars for the global market. Meanwhile, BLS e-Services Chairman Shikhar Aggarwal said that by forming this alliance with Renault India, we are creating a dynamic environment for mutual growth in rural areas of India. BLS e-Services will actively promote awareness and empower rural customers to access a variety of goods and services in a transparent manner through its innovative platforms, the statement said.

Renault Sold 19,129 Units of Three Cars in Seven Months

Let us tell you that currently three Renault cars are sold in India. These include Triber, Kiger and Kwid. According to media reports, Renault India has sold about 9,741 units of its popular model Triber between August 2023 and January 2024. At the same time, this company has sold 4,966 units of Kiger and about 4,422 units of Kwid during the same period. If we look at it accordingly, Renault India sold 19,129 units of these three models in the last seven months. Now that the French carmaker has partnered with BLS e-Services, it hopes to increase car sales in rural areas.